Over the past five years, changes in copyright have affected businesses in different ways and open licenses such as Creative Commons have proven to be an interesting tool for innovative business models. IP can and should be used as a strategic tool to enter markets and gain or maintain market share under a more sustainable approach beyond mere financial profit generation. There is a new business culture, one that is more aware of the overall effects it has in everyone's lives (namely, at environmental, cultural and social levels). However, legal systems all over the world have been reacting in the exact opposite direction: creating more and more barriers to entry and favoring incumbent monopolies (namely, through adjustments to copyright laws). With the EU copyright reform, many of the thriving businesses that have emerged in Europe over the past 20 years might be hardly affected and most of them might not even survive. It is now crucial to keep the discussion active and bring these business together so they understand the power they still have to (help) revert these recent political decisions and continue to promote a more open and sustainable business culture, more aligned with the technological progress and social challenges we are facing today (namely, in terms of labor).
In this session, we invite the entrepreneurs behind some creative businesses to share their experiences, concerns and strategies. We will also launch the new Creative Commons Toolkit for Business website, which helps companies and professionals understand how the use of CC licenses can be interesting for the development of their businesses..
Session notes:https://docs.google.com/document/d/1aXipMEDvMK76Xbfmu-CBjqqknpgi2lAIJS6NkY7K_RM/edit
